What You Need To Know
Trade Shows Do Not Create ROI. Follow-Up Systems Do.
Trade shows are expensive. Not just because of the booth. Because of everything that surrounds it. The travel. The samples. The shipping. The team. The time away from your business. The lost focus. The [...]
The Future Belongs To Brands That Build Community With Chrissy Hammer, Sunshine Buns
What if your biggest growth opportunity isn't another retailer? What if it's the customers you already have? In this episode, Chrissy Hammer, co-founder and CEO of Sunshine Buns, shares her journey from family recipe [...]
Mike Fata — Growth Doesn’t Break CPG Brands. Complexity Does.
Most founders believe growth solves problems. More distribution. More retailers. More sales. More opportunities. But what if growth isn't the thing that's putting pressure on your business? What if the real problem is complexity? [...]
Seth Goldman — How to Build a Profitable Brand with Values
What happens when one of the most influential founders in natural products decides to start over? In this episode, I sit down with Seth Goldman, founder of Honest Tea and co-founder of Just Ice [...]
Your Sales Are Up. So Why Is Cash Still Tight?
Sales are up. Distribution is expanding. Retailers are saying yes. The team is working harder than ever. So why does cash still feel tight? In this episode, Dan Lohman explores one of the biggest [...]
Functional Foods and AI: Why This Is The Next Big Retail Trend
The brands that win long term are rarely the brands chasing short-term trends. They are the brands that understand: • changing shopper behavior • emerging category shifts • evolving health priorities • and how [...]
Margins Tightening? It's Not What You Think
Growth feels harder right now because many brands are making decisions with only part of the picture. In this episode, Dan Lohman explains why most CPG brands do not have a spend problem — [...]
Most Brands Miss This Critical Step After Production With Caitlin Wilson, FULL GOOD
But very few spend enough time thinking about what happens AFTER manufacturing. And that blind spot quietly creates: • operational friction • retailer problems • deduction exposure • execution failures • damaged customer experiences [...]
Most Brands Don't Have a Spend Problem—They Have This
Margins are tighter. Costs are rising. Retailers still expect performance. And most founders are working harder just to maintain momentum. But here’s the uncomfortable truth: Most brands do not have a spend problem. They [...]
Everything feels harder right now – Why Your Strategy Isn’t Working Anymore
Everything feels harder right now—costs are rising, demand is slowing, and margins are getting squeezed. If you’re doing everything right but still not seeing predictable growth… you’re not alone. Here’s the problem: most brands [...]